Jim Cochrane recently retired from The United States Postal Service after an over 40 year career with that agency. He was an Officer of the agency for over 10 years and was a member of the Executive Leadership Team for the last six years. His final position at USPS was as the Chief Customer, Sales and Marketing Officer where he directed all Marketing, Sales and Customer Value creation and was responsible for over $70 billion in annual revenue. He developed last mile strategies and shipping solutions that enabled the growth of e-commerce in this country. Prior to that role he was the Chief Information Officer. In that role he directed one of the largest IT infrastructures in the US. In addition, he directed all engineering and development, payment systems, processing automation and robotics. As CIO he developed a digital strategy that created an Information rich network that leveraged Intelligent Mail barcodes, and billions of tracking events, to track and manage internal operations, and provide increased visibility for customers. His career background includes extensive knowledge of labor, operations management, logistics, data analytics, digital technology as well as marketing. Jim has keynoted on data and analytics at many industry events, including, Association of National Advertisers, HP Vertica Users Conference, National Postal Forum, Parcel Forum and many other conferences.